To become a great digital marketer is all about having the proper mindset. You need to understand what actions have the biggest impact on any organization. You first have to understand what the goal is for the business, and reverse-engineer the funnel to get the highest possible result. Always begin with the end result in mind when you take action. That’s how you become a great marketer.

• RTM Business RTM Business verhoogt uw online succes door klanten, medewerkers, organisaties en systemen effectief met elkaar te verbinden. Dit doen we door gebruik te maken van cloud applicaties. Wij adviseren u over hoe klanten u vinden, maar ook over hoe u hen raakt en in beweging brengt. Daarnaast bieden wij ook de ondersteuning die u nodig heeft om dit vervolgens ook te realiseren op internet.

Defining the target audience is the most important component of any market research. You first need to fully understand who your target customer is, after that you can reach out to the customer with your product offering. Once you understand your target customer better, it is time to find out how many people are actually interested in purchasing your product. The simplest way to do this is through a super simple keyword analysis.

• Defining the target audience
• Hoe word je een goede marketeer
• How to become a great marketer
• Keyword research

To make sure your business improvements lead to success, it is important to first set goals. If you do not set goals upfront, you will not be able to see when you’ve reached your goals. A way to set business goals is to use the Objectives and Key Results model. You can read all about this model in the blog. Having a proper strategy beforehand is always the key to success in the long term. Be ready!

Landing pages are an important part of any online marketing strategy. You need your website visitors to perform a certain action on your webpage to get a good return on investment. Therefore you need to optimize your landing pages for conversion. Taking a proper look at the creatives on your webpage and testing it can have a big impact on your final results. Always test your landing pages!